SIGMA ETA PI: WEBSITE + BRAND IDENTITY
Creating a Fresh & Inspired Brand ⚡️
Goals
The current Sigma Eta Pi website hasn’t been updated in a long time. As an organization, we've been on the scrappier side with regards to adding content to the site. That being said, it is definitely time for a full-on makeover on our brand, UX/navigation, and content strategy!
Intentionality
How might we be able to show what makes us unique and exciting and use this to empower the website design decisions?
Showing our Personality
How might we visually and verbally capture the org’s exciting and inspiring spirit into the website?
Sustaining Interest
How might we slowly guide our visitors so that they go through our website out of interest and curiosity?
Consistency
How might we establish a clean, elegant, and sustainable brand that lasts for years?
Old Website Designs 👵
Landing Page
About Page
Recruitment Page
Members Page
Ventures Page
Careers Page
Redesign ✨
